Milano Unica

Kawase Man Orimono Co., Ltd. will exhibit at Milano Unica, held from January 20 (Tue) to 22 (Thu), 2026. At the venue, we will showcase our Nishijin textiles in collaboration with MUCHA. We look forward to welcoming you at our booth.

Milano Unica is one of the world’s largest fashion textile trade fairs, where textile manufacturers and fashion designers from around the world gather in Milan, Italy.

Kawase Mitsuru Textile Co., Ltd. will be exhibiting at Milano Unica, which will be held from January 20th (Tuesday) to 22nd (Thursday), 2026.

Milano Unica is an internationally important fabric fair that brings together textile manufacturers, fashion brands, designers, and R&D professionals from around the world. It is highly regarded as a venue for showcasing the latest global trends in terms of creativity, technical ability, and sustainability, with a focus on high-quality fabrics.

Milano Unica is an international textile and fashion accessory exhibition held in Milan, Italy, and is a globally important trade fair for high-end fabrics and materials. The exhibition was established in 2005 through the merger of several existing trade fairs, and has since grown steadily as one of Europe's leading material exhibitions.

At the exhibition to be held in January 2026, a Japan booth was set up under the initiative of the Japan External Trade Organization (JETRO), further increasing attention to Japanese textiles, especially Nishijin textiles. The Japan booth, which brought together Japanese textile manufacturers, attracted a great deal of attention, and its fusion of quality backed by a long history, delicate technical capabilities, and modern sensibilities was perceived as extremely refreshing by overseas visitors. At the venue, many opinions were exchanged about applications beyond apparel to interior design, art, and spatial design, providing an opportunity to once again realize the multifaceted value and potential of Japanese textiles.

Milan, where Milano Unica is held, is one of the world's leading fashion cities. Home to a cluster of luxury brands and fashion houses, where ideas on design, materials, and craftsmanship intersect, exhibiting in this city carries great significance as it will lead to international recognition. Many visitors viewed materials not simply as "fabrics," but as important elements that shape the brand's worldview and philosophy, and showed great interest in the background and stories behind the materials.
The timing of this year's event coincided with the opening of the 2026 Milan-Cortina Winter Olympics, giving the impression that the entire city is undergoing a major transformation. Amidst accelerating urban development and cultural dissemination, Milan is once again strengthening its presence as a "city that disseminates value to the world."

At our exhibition at Milano Unica 2026, we received particularly strong interest in our collaborative products with Alphonse Mucha. We received a great deal of feedback from perspectives and evaluation criteria that differ from those in Japan, which was a very stimulating experience for us. Another major benefit was the high level of interest we received not only from the apparel industry but also from people involved in the interior design industry. Among the many textiles on display, it was striking to see visitors stop and express their strong interest in Nishijin-ori, showcasing its exquisite weaving techniques and intricate expressiveness. These reactions reaffirmed to us that the technical capabilities and delicacy of Japan's traditional industries are worthy of international recognition. We are proud of Japan's traditional crafts, and at the same time, we strongly feel the importance of continuously promoting their value to the world.

Kawaseman Orimono visited the Embassy of Japan in the Czech Republic.
The Czech Republic is a nation that has nurtured a rich artistic heritage, exemplified by figures such as Alphonse Mucha, with its capital, Prague, standing as a symbol of this cultural legacy.
Blending history and art, this remarkable city continues to captivate people from around the world.

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